Removes over 232 contaminants at an average rate of 99.7%
Replacement Filter for Water Pitcher
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Truly the Best Water Filter
Unlike typical filter technologies, our Affinity Filtration Technology uses 7+ proprietary filtration materials to create multiple stages of filtration that can remove an average of 99.7% of 232+ contaminants.
- Fully compatible with all Clearly Filtered Water Pitchers
- Tested to exceed NSF standards for 100 gallons
- Removes over 232 contaminants at an average rate of 99.7%
- Proudly built in the USA
Not All Filters Are Created Equal
If your water filter can't remove something as simple as red food dye, what else do you think it's letting pass through into your drinking water? Let's just say, there's a lot that carbon filters DO NOT remove.
The Most Effective Pitcher Filter on the Market
Our filter removes more contaminants than the 3 leading brand-name water pitchers combined. This means you could pour water into a Brita® pitcher, then into a PUR® pitcher, and then into a ZeroWater® pitcher and still not remove all the contaminants that you would with one pass through the Clearly Filtered Water Pitcher.
Affinity Filtration Technology
Proprietary Affinity Filtration Technology removes fluoride, lead, microplastics, PFAS, glyphosate, and a total of 232+ of the most harmful and dangerous tap water contaminants. No other water pitcher filter on the market removes more. ‘Nuff said.
Rigorously Tested to All NSF Standards
Clearly Filtered is the only pitcher filter independently tested to meet or exceed all NSF standards (42, 53, 244, 401, and 473). We also test at levels up to 3 times the legal limit for each contaminant, so you can have peace of mind knowing your water is clean and safe, no matter the conditions.
Published Performance Data
At Clearly Filtered, we believe in radical transparency, so we freely publish the results of our independent laboratory testing for your review. We think you’ll find it pretty refreshing. View Now [link to Performance Data]
100-Gallon Filter Life
With a 100-gallon filter life, the Clearly Filtered pitcher filter can provide clean and safe drinking water for an average of 4 months before needing to be replaced. That’s about 2 months longer than the leading brand name pitcher filter.
*These filters are NOT intended to reduce TDS. Using a TDS Meter is not an accurate representation of water quality. High TDS readings can include healthy minerals and do not indicate poor water quality.
Here are a couple of suggestions to keep your filtered water pitcher in tip-top shape:
- DO NOT use soap on the filter
- DO NOT place filter in dishwasher
- DO NOT place pitcher in freezer
- DO NOT use with hot water
- DO NOT use with saltwater
- ALWAYS keep pitcher upright (filter is gravity fed)
How does the filter work?
We developed our high-performance Affinity filtration technology by combining seven different materials, each of which is known for its strong absorbent properties. Together these materials work harmoniously in a process called ionic adsorption. As water passes through the filter contaminants will ionically bind to these materials, permanently removing them to give you filtered water that is clean and safe.
How often should I change my filter?
The filter's efficiency begins to drop off significantly at 100 gallons. Because we drink water at different rates, you may reach the 100-gallon mark at different times. Here is our recommended timetable for replacing your filter:
Families: 2–3 months
Couples: 3–4 months
Individuals: 4–6 months
If you'd like to run the calculations yourself, it's pretty easy to figure out how long it will take you to filter 100 gallons of water. The top reservoir is ½ gallon when completely full. If you fill it twice each day, you'll filter 100 gallons in 100 days, or around 3 months.
Which contaminants does the pitcher filter remove? (e.g., Fluoride, Lead, Chlorine)
Our filtration technology removes over 230 contaminants. We use an independent, EPA-certified lab to rigorously test our filters to NSF standards. Here are just a few of the more notorious contaminants this filter removes:
Fluoride: removed at a rate of up to 98.2%. It is difficult to remove once it’s added into the tap water and typical carbon-block style filters don’t have fluoride removal capabilities. For that reason, we specially formulated our technology so fluoride removal is standard with every filter.
Glyphosate: The active ingredient in Roundup weed killer. Our filters remove 99.9% of this highly controversial chemical.
PFOA/PFAS/PFOS: The chemicals that make pans and apparel “non-stick” but are extremely toxic when consumed. Removed at a rate of 99.9%.
Lead: Even though it’s been widely banned due to its highly poisonous nature, lead pipes remain in use across all 50 states. Lead is harmful to human health even at low exposure levels and accumulates in the body over time. Removed at a rate of 99.5%.
Chlorine: While chlorine is effective at reducing the spread of infectious waterborne diseases, it reacts with naturally occurring materials in water to form dangerous chemical byproducts that threaten your health. Removed at a rate of 99.9%.
We are all about transparency so we post our test results on our Test Results Page. It shows the name of the particular contaminant, the concentration before filtration, the concentration after filtration, and the percentage removed.
Here at Foods Alive, we like to keep things simple and transparent. That’s why we offer both a flat-rate and a free shipping option during the checkout process.
Shipping to Continental US (including Alaska, Hawaii, U.S. Territories and APO/DPO/FPO)
- $10 shipping on orders under $69
- FREE shipping on orders $69 or more— after any discounts/promotions are applied and before shipping charges or taxes are applied
- All orders are shipped either by USPS (1st Class or Priority) or by UPS Ground. A customer’s preference for one shipping company over another is not always feasible, so we reserve the right to choose the best method of shipping at our own discretion.
International Shipping (outside of USA)
At this time, we are not able to ship to international addresses. If you are outside of the United States, you can order Foods Alive products through www.iherb.com. They carry most of our items and offer the best international shipping options around.
Returns, Refunds, Replacements
We accept returns for any reason on products bought directly from our website for up to 30-days after receipt. We will refund your purchase price, less return shipping charges, if you use our return label. We can not accept return requests after 30-days.
To request a return label, or if you need further assistance with your return, please contact us by filling out our contact form here.
Once we receive your returned product and it has been inspected, a credit via the original method of payment will be processed within 7 – 10 business days.
If you've purchased our products from a retailer and not directly from us on our website, you will need to reach out to the place of purchase to have your return or replacement processed.
If you have damaged product, please contact us for assistance by filling out our contact form here. Please note, that we may request an image of the damaged product.
All promo codes are ONLY valid on Foods Alive products, but EXCLUDES multi-packs, bundles, samples, and bulk items because these items are already discounted. All promo codes are one-time use promo codes.
Promo codes are also NOT valid on 3rd party vendor items such as CocoRinga, BioCoffee, Carafes, Aloe Vera Juice, etc.
California Residents Only
Foods Alive takes food safety very seriously. All foods that are grown in nature contain trace levels of naturally occurring elements/minerals such as lead and cadmium, which are naturally present in all soils because they are found in the Earth’s crust. Because these minerals, including cadmium and lead, are present naturally in the soil, they are absorbed by plants through their roots along with other nutrients. As a result, there may be unavoidable traces occurring in virtually all foods, including fish, meats, grains, fruits and vegetables.
The Food and Drug Administration (FDA) and other health authorities have determined that tiny traces of naturally occurring minerals in foods are unavoidable and do not present a public health risk, threat of injury, or need for warnings. The FDA regularly monitors the amount of cadmium and lead in food and we ensure that our products safely pass any FDA regulations.
*Contaminants are often expressed in micrograms (mcg). When considering the levels of naturally occurring elements such as lead or cadmium found in food, it is helpful to put these units of measurement into perspective. How much is a Microgram (mcg)? A microgram is one/one-millionth of a gram. To put this unit into perspective, a penny weighs 2 grams. To get a microgram, you would need to divide the penny into 2 million pieces. A microgram is one of those two million pieces.
California law contains what is known as the Safe Drinking Water and Toxic Enforcement Act, also referred to as Proposition 65 (“Prop 65”). Prop 65 is a unique, California-only “right to know” law that requires products sold in California to bear warning notices about potential exposure to any of the over 800 substances (click here for the full list) listed by the state. Prop 65’s warning standards are uniquely low and not safety-based. As a practical matter, Prop 65 warnings are required for any product (food or non-food) that exposes an individual in California to virtually any detectable amount of a listed chemical.
Prop 65 does not ban any products from sale in California; it simply requires warnings about the listed chemical contained in the product. No other state has a law similar to Proposition 65, which requires warnings for listed chemicals contained in products at levels that are far below levels known to cause any actual harm, or that are regulated by the FDA or other federal law. Proposition 65 regulates substances officially listed by California as having a 1 in 100,000 chance of causing cancer or birth defects over a 70-year period.
Trace amounts of lead, cadmium, and other metals and chemicals listed under California’s Proposition 65 are found in some of even the most carefully selected and sourced ingredients contained in Foods Alive products. Lead, as an example, is a naturally occurring element that is found throughout the entire environment, including in soils where it can be taken up by natural plants and herbs all over the world. None of these elements are added by farmers or by Foods Alive. We follow good manufacturing practices throughout our supply chain to minimize or eliminate any contamination.
Source: US Food and Drug Administration, Total Diet Study Market Baskets 2006 through 2011
Rather than face more unscrupulous lawsuits, Foods Alive prefers to comply with Prop 65 by: (1) providing warnings where there are detectable levels of trace amounts of listed chemicals; or (2) limiting the serving size for California residents to avoid any warning requirement; or (3) placing the Prop 65 warning on all of our products. We strongly believe that any minute levels of the chemicals listed by Prop 65 in its products should be exempted under the “naturally occurring allowance” exception.
Why are there Prop 65 warning labels on so many products in California?
Prop 65 has a “citizen-suit” provision meant to pay for itself and not require funding from the legislature. To add incentive to California citizens to police Prop 65, when a citizen (or private enforcer) brings a lawsuit against a company, they are awarded a payment equal to 25% of the Civic Penalty settlement imposed on the manufacturer.
These individuals and law firms may not have to prove that they have been injured in any way by whatever violation of the Prop 65 they are claiming. Prop 65 allows lawyers and individuals to bring suits against companies and put the burden of truth on the manufacturer. Due to the high costs of litigation, most of these lawsuits settle out of court and never make it to trial. In 2016, businesses paid $30.1 million in Prop 65 settlement payments. Of that total, 72% ($21.5 million) went to attorney’s fees.
Example settlement of $100,000: Approximately $72,000 would go to attorney fees and $28,000 would go towards the Civic Penalty. Of that $28,000 Civic Penalty, $7,000 would go to the private individual filing the lawsuit and $21,000 would go to the Office of Environmental Health Hazard Assessment. You can view the 2016 Prop 65 Settlement Summary here.
Will there be any changes to prevent unnecessary Prop 65 lawsuits?
Governor Brown Proposes to Reform Proposition 65: On May 7, 2013, Governor Edmund G. Brown Jr. proposed reforms to strengthen and restore the intent of Proposition 65, a three-decade-old law enacted to protect Californians from harmful chemicals, that has been abused by some unscrupulous lawyers driven by profit rather than public health. Read more about this here.
To learn more visit California's Prop 65 website for additional information.
The products and claims made about specific products on this website have not been evaluated by the USDA and are not approved to diagnose, treat, cure or prevent disease. The information provided here is for informational purposes only and is not intended as a substitute for advice from your physician. Before undertaking any change in lifestyle or diet, we urge you to seek the guidance and services of qualified, licensed health professionals.