As a registered dietitian, I am committed to helping consumers, healthcare practitioners, and the media easily identify products that can contribute to a healthy lifestyle – what I refer to as being a QUALITARIAN (making a better quality choice available at any given time). I started AKA as a tool to aid in the selection of groceries, beauty products, dietary supplements, prepared food options, restaurants, and lifestyle accessories. The AKA stamp means “Yes, you can” and “Yes, you should.”
Whether it’s a product, menu, recipe, or gadget, the AKA stamp confirms that it has been evaluated and approved by me, as a better quality and healthier choice. More specifically, it means that the product does not contain any nutrition “no, no’s,” (artificial stuff, too much of something, not enough of another), its marketing message is truthful and it fits into a nutrition plan for optimal health. What it does not mean is that anyone paid me to evaluate or influence my decision, and it also does not mean that a product stays either approved or not approved forever – I am always re-evaluating products to follow updated marketing messages, ingredients, learning about sourcing methods, and focusing on truths in nutrition, not trends and fads.
I invite you to check out and use The AKA list.
Ashley Koff is an internationally-renowned registered dietitian on a mission to improve the health of people across America and beyond through raising public awareness of the value of quality eating. A self-described “Qualitarian,” Koff advocates eating the better quality foods available—choosing whole foods over processed parts, natural over made in a chemistry lab, and organic whenever possible to avoid hormones, synthetic fertilizers, GMOs, and harmful pesticides—to optimally fuel the body. She created the Ashley Koff Approved (AKA) list as a tool to help healthcare practitioners and health-interested consumers choose groceries, dietary supplements, and prepared food options of better quality. Her selections are based on rigorous standards of nutrition, sourcing methods, and marketing integrity, backed by extensive research and globe-spanning travels to get the whole food story.
Widely sought for her knowledge and ability to translate nutrition science into practical and motivating messages, Koff regularly appears on national television programs, including The Dr. Oz Show, The Doctors, and national and local news programs. She is also frequently featured in and writes articles for national publications, including The New York Times, O!:The Oprah Magazine, Every Day with Rachael Ray, Redbook, and Women’s Health. She created and was the lead expert for Huffington Post Living’s “Total Energy Makeover with Ashley Koff RD” which aired monthly on Good Morning America Health, and is the featured dietitian for Deepak Chopra’s new YouTube Channel show, 30 Days of Intent. She was the featured dietitian on both the CW’s Shedding for the Wedding and Lifetime’s Love Handles. Off camera, she has been a nutrition consultant for over 10 years, seeing patients referred by some of the country’s leading doctors—Dr. Andrew Weil, Dr. Woodson Merrell, and Dr. Soram Khalsa, among others. Based on the need expressed by many of her entertainment industry clients, Koff started and continues to manage her AKA Craft Services makeover project for popular shows like ABC’s Private Practice, CBS’ CSI: New York, HBO’s Big Love, FOX’s Bones, and FX’s It’s Always Sunny in Philadelphia, as well as several major movies. In addition, she is currently a contributing editor for Natural Health Magazine, on the advisory board of Fitness Magazine, contributing editor to Prevention magazine, a spokesperson for several national brands, and writes for several blogs including The Huffington Post.
Recently recognized by natural foods industry leader New Hope 360 as one of the leading “50 Natural Influencers” in health and nutrition to follow on Twitter, Ashley Koff has also been named among the Top 10 Registered Dietitians in the US by Today’s Dietitian Magazine and the Best of LA’s “Nutritionist/Dietitians” by CitySearch, three years running. A respected industry advisor, speaking at conferences like Natural Products Expos East and West, she is also a leadership team member of the Natural Resource Defense Council, one of the nation’s most effective environmental action groups, as well as an avid supporter of and the California state ambassador for First Lady Michelle Obama’s “Let’s Move” campaign.
Koff regularly shares nutrition expertise as a keynote speaker, panelist, emcee, and moderator with audiences nationwide, including: healthcare practitioners (“The Case for Quality” Integrative Healthcare Symposium 2013, FNCE event sponsor and host for past 3 years), professional athletes and organizations (“Get Better Energy” espnW: Women + Sports Summit 2012, 2013), corporations (Hearst, Nature’s Path, OMD, Saatchi & Saatchi employee programs), professional organizations (Natural Products Expos, Digital Health/CES, Drugstore & Convenience Store Association, Whole Grains Council), foodie experiences and wellness retreats (Rancho La Puerta, Celebrity Cruise, Natural Magazine’s Health Women’s Wellness Weekend, Sun Valley’s Harvest Festival emcee).
Ashley Koff is the author of Mom Energy: A Simple Plan to Live Fully Charged (Hay House; 2011) as well as Recipes for IBS (Fair Winds Press; 2007) and contributed chapters to several medical textbooks. She maintains a private practice, with celebrities such as Molly Sims, Emily Deschanel, Amy Breneman, Andy Richter, KaDee Strickland, and Elizabeth Hasselbeck among her clients. She also serves on the faculty of the Continuum Center for Health and Healing at the Beth Israel Medical Center in New York City. Koff was educated at both Duke and New York Universities and trained at LA+USC and Columbus Children’s hospitals. She completed coursework for Certified Clinical Nutritionist (CCN) and continues her education with online integrative medicine modules and conferences.
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