Truly the Best Water Filter
Unlike typical filter technologies, our Affinity Filtration Technology uses 7+ proprietary filtration materials to create multiple stages of filtration that can remove an average of 99.7% of 232+ contaminants.
- Fully compatible with all Clearly Filtered Water Pitchers
- Tested to exceed NSF standards for 100 gallons
- Removes over 232 contaminants at an average rate of 99.7%
- Proudly built in the USA
Not All Filters Are Created Equal
If your water filter can't remove something as simple as red food dye, what else do you think it's letting pass through into your drinking water? Let's just say, there's a lot that carbon filters DO NOT remove.
The Most Effective Pitcher Filter on the Market
Our filter removes more contaminants than the 3 leading brand name water pitchers combined. This means you could pour water into a Brita® pitcher, then into a PUR® pitcher, and then into a ZeroWater® pitcher and still not remove all the contaminants that you would with one pass through the Clearly Filtered Water Pitcher.
Affinity Filtration Technology
Proprietary Affinity Filtration Technology removes fluoride, lead, microplastics, PFAS, glyphosate, and a total of 232+ of the most harmful and dangerous tap water contaminants. No other water pitcher filter on the market removes more. ‘Nuff said.
Rigorously Tested to All NSF Standards
Clearly Filtered is the only pitcher filter independently tested to meet or exceed all NSF standards (42, 53, 244, 401, and 473). We also test at levels up to 3 times the legal limit for each contaminant, so you can have peace of mind knowing your water is clean and safe, no matter the conditions.
Published Performance Data
At Clearly Filtered, we believe in radical transparency, so we freely publish the results of our independent laboratory testing for your review. We think you’ll find it pretty refreshing. View Now [link to Performance Data]
100-Gallon Filter Life
With a 100 gallon filter life, the Clearly Filtered pitcher filter can provide clean and safe drinking water for an average of 4 months before needing to be replaced. That’s about 2 months longer than the leading brand name pitcher filter.
*These filters are NOT intended to reduce TDS. Using a TDS Meter is not an accurate representation of water quality. High TDS readings can include healthy minerals and do not indicate poor water quality.
If you're looking for the water pitcher, please click here.
Stage 1: Woven Mesh Screen
Water first passes through a woven, stainless steel mesh screen, which keeps larger particles from entering the filter.
Stage 2: Granulated Coconut Carbon
Next, water continues through a loose granulated coconut carbon filtration layer, which removes chlorine, bad tastes, and odors.
Stage 3: Composite Shell
Water then flows through the filter's composite shell, which is made of 7+ proprietary filtration materials. This dense layer slows down the flow of water and allows the filter to have more time in contact with the water. The combination of the proprietary technology and additional contact time allows for superior removal percentages on all contaminant types.
The video above is a tutorial on how to set up your water pitcher and flush the filter before using.
Here are a couple of suggestions to keep your filtered water pitcher in tip-top shape:
DO NOT use soap on the filter
DO NOT place filter in dishwasher
DO NOT place pitcher in freezer
DO NOT use with hot water
DO NOT use with salt water
ALWAYS keep pitcher upright (filter is gravity fed)
How does the filter work?
We developed our high performance Affinity filtration technology by combining seven different materials, each of which is known for its strong absorbent properties. Together these materials work harmoniously in a process called ionic adsorption. As water passes through the filter contaminants will ionically bind to these materials, permanently removing them to give you filtered water that is clean and safe.
Which contaminants does the pitcher filter remove? (e.g., Fluoride, Lead, Chlorine)
Our filtration technology removes over 230 contaminants. We use an independent, EPA-certified lab to rigorously test our filters to NSF standards. Here are just a few of the more notorious contaminants this filter removes:
Fluoride: removed at a rate of up to 98.2%. It is difficult to remove once it’s added into the tap water and typical carbon-block style filters don’t have fluoride removal capabilities. For that reason we specially formulated our technology so fluoride removal is standard with every filter.
Glyphosate: The active ingredient in Roundup weed killer. Our filters remove 99.9% of this highly controversial chemical.
PFOA/PFAS/PFOS: The chemicals that make pans and apparel “non-stick” but are extremely toxic when consumed. Removed at a rate of 99.9%.
Lead: Even though it’s been widely banned due to its highly poisonous nature, lead pipes remain in use across all 50 states. Lead is harmful to human health even at low exposure levels and accumulates in the body over time. Removed at a rate of 99.5%.
Chlorine: While chlorine is effective at reducing the spread of infectious waterborne diseases, it reacts with naturally-occurring materials in water to form dangerous chemical byproducts that threaten your health. Removed at a rate of 99.9%.
We are all about transparency so we post our test results on our Test Results Page. It shows the name of the particular contaminant, the concentration before filtration, the concentration after filtration, and the percentage removed.
How often should I change my filter?
The filter's efficiency begins to drop off significantly at 100 gallons. Because we drink water at different rates, you may reach the 100 gallon mark at different times. Here is our recommended timetable for replacing your filter:
Families: 2–3 months
Couples: 3–4 months
Individuals: 4–6 months
If you'd like to run the calculations yourself, it's pretty easy to figure out how long it will take you to filter 100 gallons of water. The top reservoir is ½ gallon when completely full. If you fill it twice each day, you'll filter 100 gallons in 100 days, or around 3 months.
- Orders over $49 qualify for free shipping! (Order total must be over $49 after discounts are applied). For more information please click here.
If you live outside of the US, please contact us for a shipping quote.
- Orders are generally shipped within 24-48 business hours of being placed. However, please note that we do not ship on Fridays, Saturdays, Sundays and holidays. The reason we do not ship on Fridays is that we try to avoid our products sitting on a shipping truck over the weekend.